The Market - The growth of the market has increased at a high rate. The tables below illustrate this gain for the period of 1980-1992 for Polk and surrounding counties.
Total Effective Buying Income (000)
  1980 1990 1992
Polk $229,714 $5,077,650 $5,271,725
Highlands $295,382 $841,123 $860,767
Hardee $100,343 $147,428 $178,464
Hillsborough $4,726,617 $11,569,930 $12,509,773
Sumter $110,334 $291,967 $307,852
Lake $680,551 $1,981,915 $2,038,172

Retail Sales (000)

  1980 1990 1992
Polk $1,484,436 $2,805,150 $3,265,257
Highlands $192,955 $484,733 $560,747
Hardee $56,789 $109,247 $129,666
Hillsborough $3,345,306 $6,646,071 $6,806,996
Sumter $69,135 $156,219 $167,252
Lake $449,378 $1,043,787 1,190,721
Trade Area - The Immediate Trade Area (ITA) is an area which is dependent on Bartow for retail goods and services. It extends about 4 miles to the north and west, 6 miles east and south. The 1990 Census reports the population of this area which encompasses the entire 33830 postal zip code area as 22,418.

The estimated 1992 population within radius of Bartow is as follows:
8 mile radius 71,336
12 mile radius 211,006
16 mile radius 307,758



Greater Bartow Chamber of Commerce
510 North Broadway Avenue
Bartow, Florida 33830-3918
phone: 863-533-7125
fax: 863-533-3793
email: discoverbartow@bartowchamber.com
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